ALLSTATE CONSUMER
RECRUITMENT SOCIAL ADS

At Allstate, I developed customer-facing communications across email, social, and digital channels, translating complex products, services, and opportunities into clear, engaging messaging while maintaining a consistent brand voice.

This targeted recruitment campaign was created to engage veterans transitioning into civilian careers, connecting their leadership, service, and problem-solving experience with opportunities within Allstate’s Market Sales Associate program.

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Role: Copywriter