MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
MTV RECYCLING CAMPAIGN - Stickers placed on recycling bins throughout the company.
Allstate
Customer Marketing & Engagement
At Allstate, I developed customer-facing communications across email, social, and digital channels, translating complex products, services, and offers into clear, engaging messaging while maintaining a consistent brand voice.
From recruitment campaigns to product education and strategic partnerships, my goal was always the same: make complicated information feel approachable, relevant, and actionable.
Paid Social Recruitment Campaign
Challenge: Attract prospective Market Sales Associates by highlighting the benefits that mattered most to candidates.
Drivewise Product Education
Challenge: Explain a feature-rich program and encourage customers to activate it through clear, benefit-driven messaging.
Partnership Marketing
Challenge: Bring together multiple financial and insurance benefits in a way that felt simple, relevant, and easy to understand.
