Launching HAPPY! meant introducing audiences to a show unlike anything else on television: a corrupt ex-cop, an imaginary blue flying horse, and a world where dark comedy and extreme violence somehow coexist.

 

As Editorial Director, I helped shape the overall launch strategy, developing messaging, social and digital concepts, video content, and copy direction across platforms. Our goal was to capture the show’s wildly original tone while building awareness and anticipation ahead of the premiere.

 

The work below represents a range of campaign executions including key art, social, trailers and more.  

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Role: Editorial Director/Writer