Launching Krypton meant convincing audiences to invest in the fate of Superman’s home planet generations before Superman ever existed. The challenge was transforming a niche prequel into a must-watch television event while appealing to both devoted DC fans and viewers unfamiliar with the mythology.

As Supervising Producer and Editorial Director, I helped shape the series launch campaign, developing strategy, messaging, and creative across trailers, teasers, social content, and digital platforms. Together, the work positioned Krypton as an epic new chapter in the DC universe and one of SYFY’s biggest premieres of the year.

Role: Supervising Producer / Editorial Director

KRYPTON