KENO is more than a game. It’s an excuse to stay a little longer, cheer a little louder, and turn an ordinary night out into something more entertaining. Built around the Ohio Lottery’s “social butterfly” platform, the campaign encouraged players to get in on the fun while showcasing the excitement, accessibility, and social nature of the game.

 

I helped develop the creative platform, campaign messaging, promotional content, and companion radio campaign designed to engage existing players while introducing new audiences to KENO’s unique blend of entertainment and friendly competition.

 

Role: Copywriter