WBGO wanted to introduce the brand to new audiences without losing the authenticity and credibility that had made it a trusted destination for jazz lovers for decades.

 

I helped develop the campaign concept, messaging, and creative direction behind Jazz. Always On Your Time., creating copy across digital, social, app, audio, and out-of-home channels. The campaign positioned WBGO as a soundtrack for listeners wherever they live, work, commute, and discover new music.

 

Role: Copywriter